Great for medium and large inventory stores. The theme comes with over 100 icons and will suit any industry. Flash is a great example of a bold style, which can work well for electronic brands.

Champion theme
Featuring pet accessories, the Vivid will get you started with vibrant colors and a bubbly style.

Champion theme
The Exhibit preset is a great starting point for stores with a neutral pallette and a punchy accent. Like in this example featuring colorful artist work, use exhibit to keep the focus on your products and make them shine.

Champion theme
Great for medium and large inventory stores. The theme comes with over 100 icons and will suit any industry, including stores operating in the pet supply segment, food & drinks, electronics, and more.

Champion theme
Designed for any merchants in the Health & Beauty segment, but specifically for those selling weaves and hair extensions, this elegant and classy design will give your brand an undeniable edge.

- Flash preset
Champion theme
Great for medium and large inventory stores. The theme comes with over 100 icons and will suit any industry. Flash is a great example of a bold style, which can work well for electronic brands.
- Vivid preset
Champion theme
Featuring pet accessories, the Vivid will get you started with vibrant colors and a bubbly style.
- Exhibit preset
Champion theme
The Exhibit preset is a great starting point for stores with a neutral pallette and a punchy accent. Like in this example featuring colorful artist work, use exhibit to keep the focus on your products and make them shine.
- Roast preset
Champion theme
Great for medium and large inventory stores. The theme comes with over 100 icons and will suit any industry, including stores operating in the pet supply segment, food & drinks, electronics, and more.
- Fringe preset
Champion theme
Designed for any merchants in the Health & Beauty segment, but specifically for those selling weaves and hair extensions, this elegant and classy design will give your brand an undeniable edge.
Upscale theme
Designed for the fashion and apparel industry. Get all the layout options that you need to convert shoppers into buyers.

2 premium themes
All the must-haves, unmatched flexibility.
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Mega menu
Make your large inventory more discoverable, and display promotions where your customers will see them!
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Cart goal
Boost your sales with the cart goal widget. Entice customers to increase their order to access free shipping.
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Section padding override
Get full control over the spacing between sections. Remove unwanted empty space, and optimize every pixel on your pages!
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Shipping calculator
No app needed! The theme provides a shipping calculator in the cart based on the customer's location.
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Pop up
Display promotions, or promote your newsletter subscription without requireing a pop-up app.
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Easy color management
With a minimal main color palette and optional per-section color overrides, it's never been easier to customize theme colors and gradients.
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Custom product badges
Drive attention to specific products by creating your own custom product badges.
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Quick view / Quick buy
Remove extra clicks. Make it easy and frictionless to buy on your website.
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Flexible product cards
Transparent backgrounds, images of different aspect ratios... no matter what kind of product images you have, there's a layout option for your brand to look professional online.
Rely on trusted experts
The two founders of Loess both have over 5 years of experience working at Shopify. They were the developer and designer leads on the Dawn theme, and they built and maintained many other themes over the years. They know the Shopify platform inside out, what merchants want, and what they need. Combining their unparalleled expertise, Loess provides cutting-edge online store solutions to help you succeed with your business online.

Express your brand. Your way.
Say no to cooky-cutter templates. Every section of Loess themes is built with flexibility in mind. The possibilities are endless, with plenty of layout and style options for you to express your brand, your way.

Loess theme's super powers
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Performant
Faster page load is a key factor impacting online stores’ conversion rates. Our themes are built for web performance, leveraging the latest browser features.
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Developer friendly
Highly customizable, Loess themes are loaded with features allowing most merchants to easily express their brand the way they want, app-free. But Loess values user-friendly principles just as much for developers when code editing is required.
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Great support
Loess provides lifetime support to its customer base, and commits to update the support documentation over time based on the most frequent questions. You can also expect an ever growing number of video tutorials to make theme customization as easy as 1-2-3.
Upscale in a nutshell

Everything you need for a fraction of the price of a custom website.
Unlimited free trial available. Try the themes for free with your own products, brand colors, and customizations. Make the one-time payment only when you are ready to publish.